GMM PFAUDLER
Guiding a Global Amalgamtion
BIG MOVES
About
GMM-Pfaudler, the Indian arm of a 100-plus year acquired its parent company, Pfaudler. With Pfaudler as a multi-national and diverse company, employing over 1,500 employees and manufacturing facilities on four continents, the amalgamation meant establishing a seamless transition, and a harmonious integration at all stakeholder levels.
Challenge
We were tasked to understand the business at large, the offerings including products and services, branded lines – all across the different geographies, and come up with a unified corporate brand and establish a future-ready offerings brand portfolio considering the growth plans of the unified entity.
Solution
As a reflection of GMM Pfaudlers' global ambitions, BIG MOVES was defined as the rallying cry across the organization that will allow their people, customers, and the communities they operate in to grow. This was supplemented by creating a brand-new visual identity based on a brand personality followed by a robust brand architecture for the branded lines.
COMPLETE CASE-STUDY COMING SOON